When it comes to fashion, looks are everything - those following the trends would say. And we do agree that looks are important. However, when it comes to actually wearing a garment, most people tend to focus on what it feels like. And this is where knitted jersey fabrics become irreplacable, because 'like smells and songs, certain textures can call up specific emotional states — the sense of calm coziness, for example, that comes from stroking the fur of a cat, or wrapping yourself up in a fleecy blanket' (Carri Romm). This is what we aim for - to be in line with the trends of the world, but to never forget what it's really about - a sensation, a feeling, a soft touch.